Franchise Program


About us


Welcome to wheego, the fast growing car rental system with international recognition. Our award as the fastest growing system from renowned online booking platform underlines our commitment to service and innovation.

wheego is a new car rental company in Europe and the world. Join us and become a franchise partner for your country or region. We also offer the possibility of an affiliate partnership.

Benefit from our leading-edge reservation and price management technology, as well as our close relationships with all major car rental brokers, online platforms and travel operators.

Become a part of wheego and experience growth, partnership and innovation for the future of mobility.


Vision & Mission


We believe in the concept of real and strong alliances rather than a purely commercial relationship between franchisee and franchisor. That's why we see our franchisees as franchise partners. We offer support in all aspects of business life and of course give you full access to our technology. Our partnership is based on common goals, values, sharing of knowledge and experience and, above all, on the individual strength of our franchise partners.

Our focus is always the customer!


wheego - a true "game changer" with outstanding advantages

  • International

    Over 200 locations worldwide, including many top destinations, and wheego is constantly growing!

  • Innovative mobility service provider

    Benefit from wheego's unique market positioning as an innovative mobility service provider. wheego also offers its partners a wide range of technology solutions developed within the company.

  • Start immediately

    We enable the start of operational business only a few weeks after the signing of the contract.

  • Increase in sales and profitability

    wheego offers all the requirements for its partners to significantly increase sales from day one and to operate profitably in the long term.

  • Committed franchise partner team

    Work with a driven and experienced team focused on your success and receive personal account management support.

  • Extensive training packages

    Access training packages that cover many areas in which you would like to improve, e.g. pricing and additional sales. We want you to be successful!

  • Additional wheego distribution channels and marketing

    Leverage the wheego brand in your franchise territory and expand your reach by using our wheego app and website presence as additional sales channels.

  • Access to the booking system

    Get full access to the wheego booking system, including pricing and product management tools as well as broker API connectivity.

  • Established market relationships

    Benefit from our well-established business relationships with major brokers, online platforms and tour operators worldwide.

  • Full broker connectivity

    We seamlessly connect your business to brokers and other distribution channels. Our systems are market-leading and guarantee high standards of connectivity and response times.

  • Fleet Offers

    wheego offers its partners a extensive range of vehicles from a wide variety of manufacturers at particularly favorable conditions.

  • Co-Branding-Option

    Your local brand has a high level of awareness in your local market? No problem with wheego! We offer co-branding options so you can easily keep your own brand alongside the wheego brand.

  • Cutting edge technology

    Access wheego booking, pricing and product management technology to ensure efficient operations.

  • wheego at major trade fairs

    wheego is represented at all important trade fairs such as WTM and ITB with a large, representative stand. Use our extensive meeting areas to meet existing business partners and meet new ones.

  • ... and many other advantages!

    If you want to discover all our advantages, please contact us so that we can make an appointment!



wheego is very proud of its franchise partners in Germany, Greece, Iceland, Malta, Morocco, Serbia, Turkey, Romania, Slovakia, Spain, Corsica, Poland, Portugal and Saint Martin, Czech Republic, USA, Hungary, Albania and Austria. For many other destinations, regions or countries, we are constantly looking for more wheego partners. wheego offers your company a lot of added value, no matter if you are a car rental company, car sharing provider, car dealer or any other mobility provider. If you are looking for a particularly good service, want to learn more about wheego and our franchise model, and perhaps become part of our success story, then contact us now.




The team behind wheego is a team of highly experienced car rental professionals. In the past, we have built up the established and highly successful Global Rent-A-Car network. We have also operated our own car rental company in 5 countries with more than 160 locations and a fleet of more than 30,000 vehicles under the Buchbinder brand. Due to our vast experience, we deliberately do things differently than other franchise systems and the large multinational corporations: wheego is faster, simpler and more efficient.


Co-Founder & Head of Franchise
He started to work in the car rental industry in 2005 as Manager Business Development for the Terstappen Autovermietung and then for the Buchbinder Group.


Founder & CEO
Hubert is Managing Director and shareholder of share-tec GmbH, which holds the trademark rights to the wheego brand. In 1987, he founded his own car rental company and expanded the business to a fleet size of more than 5,000 cars and vans.


Franchise Director
He has remarkable experience in the car rental franchise network. Back in 1994 Richard became Franchise Director of the Dollar Thrifty Automotive Group and within 15 years he developed the network to one of the largest in Europe and North Africa.


Franchise Expansion Manager
Petra has been part of the wheego team since 2024, bringing extensive experience in franchising in the car rental industry. She has successfully developed and supported franchise partners operationally to exceed their goals. Thanks to her broad network in various international markets, she has valuable insights into the specific requirements for long-term success. Within the wheego team she will contribute with her knowledge to the company's partnership development endeavors.


Franchise Partner Manager
He joined the Buchbinder Group in 2014 as rate and product manager and became Head of the Global Rent a Car franchise partner team in 2016. Daniel has developed strong relationships to all franchise partners as well as to all major tour operators and brokers.


Franchise Partner Manager
With over 15 years of experience in the car rental industry, she started at Terstappen Car Rental. At Buchbinder, she worked in damage department, business development and has been part of the Wheego franchise partner team since Nov. 2022.


Franchise Partner Manager
He too can also look back on a long experience in the car rental industry. Over the years, he has been able to build up a large network. After joining Terstappen Autovermietung in 2010 and later Buchbinder, he passed through various stations in the company.

Hubert Terstappen zu innovativen Mobilitätslösungen im Interview mit

Franchise contact form


Would you like to dive into the world of the wheego franchise? Your next step towards an exciting partnership starts here. Feel free to use the form below to send us your questions or request more information. We look forward to accompanying you on your journey and providing you with all the necessary details.

Contact us

* Required
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.